Working with different clients is educating us in many ways. It helps us experience a lot of stuffs. As far as keyword selection is concerned views vary from client to client. Some think to choose low competitive keywords to get a good rank. But they should understand that keywords with low competition suggest that people are not searching them too often.
This might lead to create some off-topic contents to satisfy the keywords’ demand. By doing this you may rank well initially. But with time people will lack interest in it for sure. So in no time a well ranked site could be black-listed by the search engine. Thus your content marketing campaign goes worthless. Got my point clearly?? But don’t stop yourself as here are some fresh tips for you to market your contents well. So get ready now to do a successful content marketing. Read on the full post.
A Good Keyword Research is First The reason for giving priority #1 to Keyword Research is quite evident. Suppose you have taken proper care of all other steps without doing a quality keyword research, your whole content marketing campaign goes in vain. Because if you can’t meet what they search, how can you reach them? Try to read on behalf of your readers. So investigate what language they are using. Accordingly choose the keywords and phrases.
List out just 5-6 (not more if you are a starter) most targeted keywords and phrases at first. List out those keywords which were targeted most in the past and are best expected to be targeted in the future too. Remember the fact that it’s only the best guess, so you can expand the list further.
TOOLS: Follow the tools like Google Keyword AdWords Tool or Scribe for better a keyword research. These tools also help in detecting the popularity of the keywords. Go with the Trend sit’s all right that you are researching your keywords and phrases to optimize your site accordingly. But you can never afford your whole investment (money, time and effort) to go wasted. So analyses whether your targeted keywords are with the trend or against it. This way your contents will go with the trend.
TOOLS: To know the popularity (how many times a particular keyword has been searched over a particular time period) of your target keyword you should use Google Trends. Follow what Social Networks want These Days Social Networks are being used anytime, every time. People share lots of stuffs through social media like Facebook, Twitter, Google+, Stumble Upon, Pinterest etc. There have been lots of talks about the trending topics all day and night. You need to check this out.
The use of search engines and social networks are totally different. In social networks they are free to share ideas, thoughts and interact with other users. So there’s lot more to find out than just tracking the keywords. This will help in developing contents that will rule for a longer period.
TOOLS: Social networking search tools are what you should go for to find out answers for all your questions. Tools like Twitter’s Search Tool, Monitor, Tops, Google+ are some great built-in tools. To assess your brand performance and top key search terms go for tools like Currently and 48ers.Once your contents touch your social audiences they are spread across rapidly. Then you can have a good marketing result.
Know Your Competitors Be it the case of search engines or the social networks competitors are always there. You need to know their approach, their system and their web-presence.
With all your keywords ready you can enter them in the search bar and view the result page. Choose up to the first 5 results for each keyword and analyses those websites. Here you can go for spotting, Your competitors’ products and services. Their contents posted on their own site as well as on social networking sites. Their SEO and SMO strategies.
Their strengths, weaknesses and success rate. And create the GREATEST Contents Always with a good keyword research you can reach your audience. But what if your content is poor? Poor and non-happening contents will never help your target traffic. They will simply enter and go back which is odd for your pages. So contents must be the greatest ones.
For an example, here at Globalscriptor we might not be the deepest researchers in the niche, but we always 100% focus on creating and posting useful and valuable contents for our audience. We don’t include any keyword in our inner pages. So posts are purely non-promotional.
Even though we have posted many articles related to content development before still we concentrate more and more on producing trending contents. And to satisfy the demand of our readers this is again a uniquely depicted content. Hope you enjoyed reading it and gained some knowledge out of it. Feel good to share your insights.